promotion of enterprise: The word promotion includes all those activities, which are completed from the creation of a business idea to its inception. In simple words, actions are taken to establish a business entity, involve in promotion, with the aim of exploring business opportunities and making profit from them.

E.s. According to Mead (E. S. Mead), “Enforcement consists of four elements—search, investigation, aggregation and finance.”

C. W. According to Guttenberg (C. W. Gerstenberg), “Enforcement refers to the pursuit of business opportunities, the organization of capital, property and managerial art into a business unit for the purpose of profit.” According to Guthmann and Dougal, “Enforcement begins with the origin of the idea from which a business is developed and until that business is ready to start its work as a running organization”. If done, the work of enforcement goes on.”

According to H. E. Hoagland, “Enforcement is the process of forming a specific business enterprise. Enforcement is the sum of the actions of all those who take part in such creation.” Thus it is clear that enforcement is such a process in which the functions of setting up an enterprise, exploring opportunities, examining the environment, gathering resources, arranging finance, completing legal proceedings, etc. are involved in enforcement.

Meaning and Definition of Promoter


Promoter or Entrepreneur is that courageous person who, seeing the opportunity of profit in any new idea, lays the foundation of the company or business and after doing the necessary investigation, collects the business elements and gives a concrete plan to it. promotion of enterprise

According to Guthmann and Dougal, “the originator is the person who integrates the equipment into a running entity”.

C.W. According to Guttenberg (C. W. Gerstenberg), “A person who does work related to enforcement is called a promoter.” It is thus clear that a person or entrepreneur or adventurer who performs various tasks related to promotion is called a promoter. promotion of enterprise

Characteristics of Promotion


The main features of enforcement can be explained as follows:

(1) Enforcement means the establishment of a particular business undertaking. Therefore, it is the primary and basic step in the formation of the enterprise.

(2) Promotion begins with the search for ideas or opportunities for the establishment of an undertaking.

(3) The person or group of persons in whom the idea related to enforcement is originated is called originator.

(4) Market survey, prospective consumers, trade fairs, government, development of other countries etc. can be helpful in the search for ideas related to the establishment of a business enterprise.

(5) Production, employment and income are generated as a result of promotion of any undertaking or industry.

(6) Under enforcement, the economic, social, geographical, political and international environment is thoroughly investigated by the adventurer or promoter.

(7) Under enforcement, arrangements are made to collect various resources like land, building, manpower, water etc. for the undertaking by obtaining various information. equipment, material,

(8) Necessary finance is arranged keeping in view the requirement of the undertaking in operation.

(9) Enforcement helps in rapid development of society and nation.

(10) In order to build a new venture under the enforcement, the adventurer has to complete many tasks keeping in mind various important factors. For example, to search for a business venture, to investigate or investigate the business environment, the details necessary for the undertaking.

Functions of a Venture Promoter

What tasks a bold promoter has to perform depends on the nature of the business to be set up by him, the scientific management and the circumstances at the time when the business is started. That is why the scope of work of courageous promoters is very wide. They generally do the following

(1) To consider the creation of the business and make efforts to complete it. (2) To establish contact with experts for necessary advice (3) To determine the name, purpose of the business or company. (4) To determine the capital for the business and, if necessary, arrange for the underwriting of the capital. (5) Negotiating for business purchase in the direction of the company formed to buy the current business and taking advice of experts in that regard. (6) To make necessary arrangements for the registration of the business. (7) To take action for the execution of preliminary contracts (8) To arrange for the banker of the business. (9) Appointment of auditor and legal advisor (10) Arrange for minimum subscription.

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