new Delhi.
India’s leading automotive brand today introduced ‘Anubhav’ Showroom on Wheels to make car buying easier for rural customers. In line with its rural marketing strategy, this initiative will help increase reach in tehsils and talukas that have high potential in terms of rural population and economy. A total of 103 mobile showrooms are being deployed across the country to increase Tata Motors brand awareness in rural India. These mobile showrooms will help existing dealerships to provide a door-to-door selling experience to customers and enable them to access a new Forever range of cars and SUVs, accessories, avail finance schemes, book test drives and evaluate existing cars for exchange. will help. Speaking on the occasion, Rajan Amba, Vice President, Sales, Marketing & Customer Care, Tata Motors Passenger Vehicles Limited said, “We are delighted to launch the Anubhav initiative. These mobile showrooms will be a one stop solution for rural customers seeking information about our cars, finance schemes, exchange offers etc. Rural India sales contribute to around 40% of the total passenger vehicles sold in India and with this concept we are confident of expanding our reach and expanding our customer base in these markets.

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